• SEO_Lead_Generation
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    What Freshness Really Means for Modern SEO and B2B Lead Generation

What Freshness Really Means for Modern SEO and B2B Lead Generation

Content and B2B Lead Generation
Content marketing itself is relatively new, shaped by the advancement of search engine technology and online consumer demand. One of the cornerstones of quality content marketing is that it requires a consistent stream of fresh and relevant material to act as effective lead generation. Here’s the whole process summed up into two bullet points:

Google web crawlers assign new websites a date of first indexing.
After that, when they return to the site they award a positive or negative value to the site based on the changes (or lack thereof) that it sees.

Now, with that said, let’s take a look at some of the specific components that Google uses to measure the quality of a website that’s changed and then assign it corresponding PR.
#1: The Volume of Change
How much has changed? Never underestimate Google’s memory and attention to details. It’s not just the volume of change, but the quality. How has the website improved? The more change the better, but this doesn’t mean adding content just for the sake of change is necessarily a good idea.
#2: The Frequency of Change
All the internet marketing gurus online today agree that how often things change is critical. Content should be added or changed (optimized) on a reliable and consistent basis rather than sporadic. Once Google sees a website changes 3 days a week month after month, it rewards the activity.
#3: The Addition of New Pages
Going in and changing the site regularly through publishing blogs and web articles is a good choice, but what about new pages? Google stands behind the idea that quality websites should evolve and continue to add new value. New pages are a direct signal of new value. Just be sure to […]

Magento Connector for Salsify

We have been showcasing our partnership with Salsify with live webinars demonstrating the value of CollisionSync’s content offering in the Salsify platform.  Following popular demand, we have combined our deep expertise in Magento and our early adoption of Salsify into a winning combination – the Magento Connector for Salsify.

The Connector makes it possible for customers to deliver rich content seamlessly from Salsify into Magento Community or Magento Enterprise Edition. This solution significantly eases the product update challenges that are inherent with eCommerce and allows the added benefit of being able to review and approve content prior to delivery into Magento.

We have learned from many years of experience with Magento and rich product data that no two customer cases are alike. Every implementation of the Connector includes extension installation and configuration. In addition, we offer product data mapping and assistance with configuring Salsify Channels to easily feed ecommerce focused data into Magento. Our experience with Salsify and Magneto will make your go-live nothing short of amazing!

 

 One-time license includes connector installation and initial testing

 Product synchronization is initiated from Magento, updates are recommended once every 48 hours.

Assistance with Channel Configuration and data mapping available for an additional cost.

Some features require availability of advanced features in Salsify.

CollisionSync is an APN Standard Consulting Partner

CollisionSync has been designated as an APN Standard Consulting Partner by Amazon!
APN Consulting Partners are professional services firms that help customers of all sizes design, architect, migrate, or build new applications on AWS. Consulting partners include System Integrators (SIs), strategic consultancies, resellers, agencies, and VARs.
More details can be found here!

  • PBEPRO Videos
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    Successful B2B Ecommerce Requires Quality Product Photos & Video

Successful B2B Ecommerce Requires Quality Product Photos & Video

Ecommerce, internet marketing and online consumerism will dominate the future of business. The surest path to prosperity then is being able to not only keep track of these trends, but to anticipate them.

The only thing that matters in our emerging hyper-niche world of online shopping, are the expectations and preferences of customers. Thanks to content-focused online companies like LimeLight Networks Inc., direct consumer feedback is plentiful these days. So, what are consumer’s saying?
Welcome to the World of Advancing Features
The web store is increasingly being expected to sport high production value content, as much as “real world” retail outlets like Macy’s are expected to have the finest displays and mannequins outfitted in the nicest brands.

Photos: At the top of the list are photographic product images. And, it seems the bar is being lifted by modern technology. Rather than simple flat images, ecommerce stores with high resolution interactive pictures get the biggest response. We’re talking 360-degree views with zoom functions and in a variety of colors, sizes etc.
Reviews: The ability for consumers to publish a review online and share it with the entire world has serious implications for any web store. Moving forward this ability is only going to increase and gain more prominence. Platforms with top notch customer service, free/cost-effective shipping and high quality web properties with easy navigation get consistent good reviews.
Videos: Everything from advertorial videos to active demonstrations and “how to” videos on assembly or installation get big results. High production value in general doesn’t seem to matter as much with video as it does with images. What matters is how informative and useful the videos are. Even really clear, concise and helpful YouTube videos taken with a smartphone can work wonders in […]

  • Complex ecommerce landscape
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    The 2013 eCommerce landscape according to Forrester Research

The 2013 eCommerce landscape according to Forrester Research

“The nature of digital products offers a high degree of merchandising and pricing model flexibility for marketers. But, this results in more complexity in the structure of the digital product catalog and the variation of products that need to be managed.”
 

The technological and digital product revolutions seem to evolving in tandem to one another. While to the customer digital products are becoming absolutely astounding in quality with rich tech-features, for the business owners and project managers behind the scenes things are getting incredibly difficult.

New business models based on emerging software, mobile-friendly web design, high-end content marketing are compounding the stress. Then, add modern capabilities to track and store large varieties of data to the mix and it’s easy to see how challenging this all is.

Digital products have less boundaries on the global market, whether we’re talking gaming or ebooks, but the demands of digital content are staggering. Consumer devices keep coming in different touch points, in different formats, with consistently new and upgraded versions.
The Virtual Warehouse of Digital Products
Today there are very few organizations or businesses that are good at managing all this data with their catalogs. According to the Forrester Study, little to none feel confident in their ability. And, they really don’t have mature tools in place to grow their power of data, content and catalog management.

Instead there’s a lack of consistency, poor product releases, unreliable market research, lack of back-end information management etc. This is the equivalent to a mountainous conventional warehouse of physical products without adequate management.
Current Tool Mismanagement
Then there are those that are trying to use current tools like excel and what they end up with is a gargantuan wall of data that’s both inefficient and ineffective. They may […]