Content and B2B Lead Generation
Content marketing itself is relatively new, shaped by the advancement of search engine technology and online consumer demand. One of the cornerstones of quality content marketing is that it requires a consistent stream of fresh and relevant material to act as effective lead generation. Here’s the whole process summed up into two bullet points:
Google web crawlers assign new websites a date of first indexing.
After that, when they return to the site they award a positive or negative value to the site based on the changes (or lack thereof) that it sees.
Now, with that said, let’s take a look at some of the specific components that Google uses to measure the quality of a website that’s changed and then assign it corresponding PR.
#1: The Volume of Change
How much has changed? Never underestimate Google’s memory and attention to details. It’s not just the volume of change, but the quality. How has the website improved? The more change the better, but this doesn’t mean adding content just for the sake of change is necessarily a good idea.
#2: The Frequency of Change
All the internet marketing gurus online today agree that how often things change is critical. Content should be added or changed (optimized) on a reliable and consistent basis rather than sporadic. Once Google sees a website changes 3 days a week month after month, it rewards the activity.
#3: The Addition of New Pages
Going in and changing the site regularly through publishing blogs and web articles is a good choice, but what about new pages? Google stands behind the idea that quality websites should evolve and continue to add new value. New pages are a direct signal of new value. Just be sure to […]